2018年01月15日

Voonik's business

A major breakthrough for Voonik came about around the end of 2014. We launched the company in 2013, primarily as a stylist platform providing recommendations based on body type, personality, lifestyle, etc.


However, around October 2014, we launched our mobile app and along with that, introduced a new category: sarees. What we noticed then was a large inflow of customers predominantly from tier-II, tier-III towns and when we went deeper, we observed that sarees (which was the newest category) was slowly becoming 50% of our overall business. This was a time when smartphone usage was picking up across the country.


We realised there was no particular fashion app to discover and buy sarees. While fashion portals like Myntra existed at that time - their primary focus was the metro audience.


Similarly, horizontal marketplaces were also not specifically focused on smaller towns and cities. This is when we found our white space. We decided to go for the affordable segment focusing on ethnic wear like sarees, kurtas, etc. We were going to provide the discovery experience with an app-first format.


The app having a million downloads within 2-3 months and the saree category becoming half of our business gave us a peek into what the future for Voonik is going to be. Prior to this, we were focused on metro fashion.


All this happened in November 2014 and post-that, once we found this white space - that we are going to become a leader in affordable fashion through ethnic wear - we were able to raise series-A round of funds from Sequoia in the next two months.Read more at:wedding dress adelaide | beach wedding dresses



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